TM Productions Winning Score Demo, 1977 (16:17)

. . . On March 5, at 9am, the big gates at Warners Brothers Studio 18 swung open . . .

[Description by Uncle Ricky]

The Winning Score is identified on this demo as "the largest radio promotion project ever undertaken". Certainly, it was one of the highest quality jingle demos produced during the golden age of regulated Top 40 radio.

And, for jingle trivia buffs - there are differences between the Winning Score demo on tape and the TM Today and Tomorrow Radio LP. The vinyl demo is still on the site on our G2 test page, but this tape demo is different. So this is the TAPE demo released by TM Productions in 1977, either before or after the vinyl demo.

Over the years, this demo (in both forms) has been contributed more than once, by different friends of REELRADIO. Jerry Clegg gets the credit for this exhibit for contributing the original REEL, not a copy but the reel deal, as distributed by TM back in the day. Thank you, Jerry!

TM Productions Philosophy Of Winning Score, 1977 (13:24)

. . . We feel that everyone who listens to this tape will come away with a fresh perspective on contemporary programming . . .

[Description by Uncle Ricky]

Short portions of this "roundtable discussion" are included on The Winning Score Demo. Here's a LOT more. This is, effectively, a 13 minute "program length commercial". Mostly talking. If you aren't comfortable with 1977 radiospeak, this one isn't for you.

Produced as a supplement to the jingle demo, it's narrated by Bob McGruder, and begins with this introduction:

"This tape features Charlie Van Dyke and Jim Long, plus Programming Consultant Glenn Powers, and TM Sales Representative and former air personality Jay Stohler. They discuss the state of contemporary radio programming, and methods for improving format flow, and increasing the variety, entertainment and effectiveness that today's radio so often lacks. The Winning Score is a direct product of research like this."

For old folks, it's a reminder of how knowledge was never as important as money. Even if you understood all the benefits of owning this fabulous jingle package, there were hundreds of stations that simply couldn't afford it.